In partnership with British Triathlon, we have created the'Athlete Genome'; a technology solution aimed at enhancing athletic performance, with the ambition to ensure British Triathletes are the best prepared athletes at the Olympic and Paralympic Games in Tokyo. The Athlete Genome is an industry-first, developed through the application of Accenture thinking and leading-edge technologies and in partnership with British Triathlon. The solution, a platform which integrates performance data with psychological data in sport, creates a hyper-personalised view of the impact of cognitive state on performance, and gives British Triathlon's athletes and coaches the ability to make meaningful decisions based on this interaction. Working alongside British Triathlon and the world-leading English Institute of Sport, we are developing and validating the use of sentiment analysis in elite performance sport. By integrating technologies including artificial intelligence, machine learning, the cloud, wearables and cognitive and performance data from TrainingPeaks, the Athlete Genome seeks to understand the relationship between cognitive state and performance.